One of the main activities that smart phone users perform is Email. Many people have a constant habit of checking their inbox. Not to mention that Email marketing is one of the oldest forms of digital marketing. All other methods have their base in Email marketing. Here are 5 reasons why Email marketing is crucial to Digital marketing.
Reason 1: Email marketing proper usage will improve your targeting by increasing your delivery rate
Delivery rate is the ratio of number of mails delivered to the number of mails sent. Simply put, it will help your message reach the inbox of your target audience. It may happen that your promotion mails do not reach the customers mail box. This may be because they are blocked by spam filters or they fail the authentication check. If persistently, your mails are getting bounced, you even face the threat of your IP being blacklisted.
E-mail marketing helps you in excellent tracking and hence you can update and modify your list constantly. By retaining only active addresses, you reduce significantly the bounce rates. By keeping appropriate word to link ratio and reducing heavy size attachments, one can avoid spam filters and increase the delivery rate.
Reason 2: Using email marketing appropriately will improve your reach to audience by increasing open rate
Basically, open rate is the ratio of number of mails opened to the number of mails delivered. Check your inbox, especially the promotion section. Do you open all the mails in that section or delete most of them just by looking at it? Most of us delete it.
Proper study of Email marketing will help us write mails with more relevant subject lines and with proper sender’s name, it can create sense of trust which lets more users open the mail thus improving your open rate.
Reason 3: Creatively using email marketing will improve your chances of taking user to a landing page by improving your click rate
Email marketing tools usually have facilities of creating a beautiful Email which will attract the users to click on the link leading them to the landing page. Click rate is the proportion of visitors who follow the hyperlink to landing page.
With proper content and message, you can certainly increase your click rate and get more clients on your landing page.
Reason 4: Because Quality is more important than quantity
I beg to differ from conventional beliefs that target all people. We should be selective in our approach. Also it does not make sense mailing 10 times a day, one excellently written mail would serve the purpose. There are many other social media platforms but believe me, Email is a medium which would sound most serious especially if we are dealing in a bit expensive products or services.
Reason 5: Analyzing and updating is the key
Most Email marketing tools provide excellent analysis which would be able to help you in analyzing your non interested clients. It can also help you in further segmenting the target audience. Constant updating and analysis is the key to successful digital marketing. By constantly updating your list, you can reduce the bounce rates and hence improve your performance online. It would be great to have detailed analysis which few Email marketing services like Mailchimp and Aweber provide. You can make better decisions based on it.
Hope, above 5 reasons are good enough for you to start using Email marketing! Some of the best Email marketing tools include Mail chimp, Aweber, Mad mimi and others. These email marketing service providers have excellent creative tools to beautify and modify your page and convert more clients. We will discuss few of them in detail in coming articles.