5 Reasons why properly utilizing Email marketing can enable you to hit the bull’s eye in digital marketing

One of the main activities that smart phone users perform is Email. Many people have a constant habit of checking their inbox. Not to mention that Email marketing is one of the oldest forms of digital marketing. All other methods have their base in Email marketing. Here are 5 reasons why Email marketing is crucial to Digital marketing.


Reason 1: Email marketing proper usage will improve your targeting by increasing your delivery rate

Delivery rate is the ratio of number of mails delivered to the number of mails sent. Simply put, it will help your message reach the inbox of your target audience. It may happen that your promotion mails do not reach the customers mail box. This may be because they are blocked by spam filters or they fail the authentication check. If persistently, your mails are getting bounced, you even face the threat of your IP being blacklisted.

E-mail marketing helps you in excellent tracking and hence you can update and modify your list constantly. By retaining only active addresses, you reduce significantly the bounce rates. By keeping appropriate word to link ratio and reducing heavy size attachments, one can avoid spam filters and increase the delivery rate.


Reason 2: Using email marketing appropriately will improve your reach to audience by increasing open rate

Basically, open rate is the ratio of number of mails opened to the number of mails delivered. Check your inbox, especially the promotion section. Do you open all the mails in that section or delete most of them just by looking at it? Most of us delete it.

Proper study of Email marketing will help us write mails with more relevant subject lines and with proper sender’s name, it can create sense of trust which lets more users open the mail thus improving your open rate.


Reason 3: Creatively using email marketing will improve your chances of taking user to a landing page by improving your click rate

Email marketing tools usually have facilities of creating a beautiful Email which will attract the users to click on the link leading them to the landing page. Click rate is the proportion of visitors who follow the hyperlink to landing page.

With proper content and message, you can certainly increase your click rate and get more clients on your landing page.


Reason 4: Because Quality is more important than quantity

I beg to differ from conventional beliefs that target all people. We should be selective in our approach. Also it does not make sense mailing 10 times a day, one excellently written mail would serve the purpose. There are many other social media platforms but believe me, Email is a medium which would sound most serious especially if we are dealing in a bit expensive products or services.


Reason 5: Analyzing and updating is the key

Most Email marketing tools provide excellent analysis which would be able to help you in analyzing your non interested clients. It can also help you in further segmenting the target audience. Constant updating and analysis is the key to successful digital marketing. By constantly updating your list, you can reduce the bounce rates and hence improve your performance online. It would be great to have detailed analysis which few Email marketing services like Mailchimp and Aweber provide. You can make better decisions based on it.


Hope, above 5 reasons are good enough for you to start using Email marketing! Some of the best Email marketing tools include Mail chimp, Aweber, Mad mimi and others. These email marketing service providers have excellent creative tools to beautify and modify your page and convert more clients. We will discuss few of them in detail in coming articles.

An Introduction to Adsense:

Anybody starting a blog with monetization in sight should know about adsense. In this article, I will try to cover the basics which I learned during my journey.

What is Adsense?

Adsense is a mechanism of Google that allows us to show relevant ads on a website.

Basically adsense gives you money for putting ads on your site. The type and colour of the ads can be chosen by us. Whether ads are seen or clicked, you receive money.

All you need to do is place a few lines of code on your site and adsense will start showing ads.

But prior to that, we need to sign up for adsense account which will go for Google’s approval.


Prerequisites for getting Adsense approval:

Site should have all useful pages like about us, Contact, Policy disclaimer.

It should have at least 25 to 30 original blog posts of over 600 words.

It is said that in some countries like India and China, it is required to have at least 6 months old site but there are many people who claim to have got approval within 1 month as well. But to be on safe side, one should seek approval after 3 months and posting over 30 posts.

Domain specific E-mail address and premium theme can also help the cause though they are not mandatory at all.


On what factors does adsense earning depend?

It depends mainly on your area of writing which is usually referred as Niche in blogging industry. The richer your niche, more you will be paid. Eg. A blogger reviewing sports car will certainly earn more per view then a blogger explaining cooking.

It also depends on traffic sources like whether it is coming from social media or search engines.

It depends on the country from which your traffic is coming. Eg. Visitors of US, UK would give you better rate than visitors from developing nations like India, China or Srilanka.

It also depends on selection of words in each post.


Impact of Keyword research:

As we discussed, adsense earning also depends on selection of words in our posts. For that, bloggers generally do keyword research. For that, you can also use a tool called Semrush. But it is a paid tool and you should use it only when you have faith in yourself that you will be receiving more than your investment in it. Basically, there are few keywords which rank higher, drive more traffic and help you getting more money.


Type of Adsense Ads:

Basic Content Ad units: They can be either Text ads and display ads. One can also use combined Text & Display ads which is generally preferred.

Link Ads: They are advertisements in form of links which when clicked by a visitor, he will reach landing page of advertiser.

Banner Ads: They are medium to large rectangle ads usually appearing at top of a website.

Anchor Ads: For mobile ads, they stick to edge of user’s screen and can be dismissed.

Vignette Ads: For mobile ads, it is shown when user leaves the site.


Is Adsense a way of making quick money?

It is certainly not a quick way of making money in days or even weeks.

It is a long process and initially for first 1000 subscribers also, payment received would be very less. It helps only when you have very large number of subscribers and visitors to your blog. It is certainly not a quick way of making money but in a long run, it is certainly worth it.

Hope the article helps!

Themes and design for new blog:


Theme is basically design and functionality of our website. It governs a lot of features and updates. Broadly there are two types of themes: free and premium. Premium themes have more attractive and intuitive appearance. Also their functionality includes more features.

For wordpress bloggers, following is some basic information on themes which I explored:

Appearance > Customize: To change the customizing as per your need. (Not there in all themes)

Appearance > Header: To change the header image

Different themes have different options.

Theme > Theme options > See docs— to study about how the theme works in detail. Usually not there in free themes.

The widgets which appear on blogs are governed from: Appearance > Widgets

One of a good site to download free theme is wpexplorer.com


Basic things to watch in theme:

WordPress compatible (Theme should be compatible with wordpress)

Mobile compatible (If you access your blog from mobile, no distortions happen)

Plugins compatibility (You should check what all plugins would be compatible to your theme)

Layout (2 columns, 3 columns or other)

Review (Usually you can find the ratings and reviews of all wordpress themes)


Process to use theme:

First download the theme.

Now go to install theme > Upload > Choose file > Install now > Activate



The layout, designing and structure which you see in blogs is usually governed from menu.

Dashboard > Appearance > Menu > Create Menu > Manage Location > Select Main menu

All the hierarchies can be governed from menus and submenus.


Premium themes:

Usually for more intuitive and attractive appeal, premium themes are being purchased. They can cost roughly from 30 USD to 100 USD and even more.

To buy premium themes, visit: Themeforest.net

Usually, you can have a live preview. Then purchase the theme. After payment, you will receive an email which will have link to enable you to download that theme. Then download the theme. Double click (To unzip) on your downloaded zip file. It will have help file also. Make sure that while uploading, you do not upload this help file. Only upload wp.zipfile. Then theme > Install > themes > Upload > Choose file > Install > Activate.

Few of the good premium themes which I came across include The thinker, New road, Marlene and Lifestyle Pro. You can also find videos of all these themes on youtube to get more idea on how catchy they look and what could be advantages to have them.

Another good theme provider is Mojothemes.


Use premium theme for advanced usages, high level fame and e-commerce purposes.

This blog has normal free theme of 2016(Twenty Sixteen). For normal blogs and small audiences without any payment transactions, free theme is good enough.


Practice gives you a lot more help. The more you explore customize in appearance of your theme, the more you would be able to use wordpress platform to your advantage. There are lots of thing which you can do. Just get your hands dirty and start exploring the features one by one.



Starting a blog for beginner bloggers:


I believe that anyone who writes is a writer. You do not need fancy training or amazing life experiences to write. We can write about normal stuff, work life and our daily experiences as well.

Blogging is an amazing tool to communicate your ideas. Not to mention that well built blog can earn you some quick cash as well.

In this article we shall explore the basic of blogging at the beginner level. There are many platforms for blogging but I prefer the wordpress platform. There is an entire free version wordpress.com and there is wordpress.org where you get your own domain name and require to pay for your hosting services. I prefer the wordpress.org as it has more freedom. More importantly you own your content in wordpress.org. You can use advertisements to your benefits as well. Also I believe that if you want to be taken seriously as a blogger, you need to buy your own domain name.


Step 1: Identify your field of writing:

Select your line of writing. Eg. Cooking, travelling, writing, sports, politics, etc.

It is advisable to start writing in a niche and then write in general after you have picked up some audience and clientele. You can start off as a generalist writer as well like a writer’s blog or as an abstract topics writer.

The line of writing should be such where you can comfortably write and advise.


Step 2: Do your homework prior launching the blog:

I got motivated to write blogs after watching the series: “How to make a living blogging interview” and “blogpreneur”.

Both of these series can be found on youtube. In each episode, a celebrity blogger is interviewed and they share their tips of blogging. More importantly they prove that blogging in itself can be seen as a profession. They serve as a great motivation.

I recommend watching the episodes of both these series prior working on your blog.

Also if you are not from a technical background, you can watch a video on setting up basic website or a blog on youtube. Believe me; it does not require much technical knowledge in modern times to build a website. Any common person with basic internet knowledge can develop it.


Step 3: Buy a domain name:

Domain name should be preferably small and related to your field of writing.

I have bought mine domain name from Godaddy.com. It cost me less than 10$ to buy a domain name for 1 year. We spend that much amount daily on random items. I am sure we can manage this much cost to own our own domain name which is as much cool as it sounds. For starting, I recommend to buy domain for 1 year and see how it’s going. You can always renew your domain name.


Step 4: Buying hosting services:

You need to buy hosting for your domain.

I recommend hostgator.com for that. Their live chat feature is very nice and they will answer any query that you have with extreme simplicity.

If you want to use multiple domain in single hosting, use “Baby plan”.

Once you sign up the plan, you will receive mail from them. Copy the name servers in the mail and paste them in place of server in your domain’s name in Go daddy. It cost me 70$ to buy the baby plan for a year’s hosting services. Note that I can add multiple domains under single hosting.


Step 5: Launch wordpress:

Thankfully, wordpress is free of charge. Go to control panel of your hostgator id. In control panel, navigate to software/services > Quick install > Install wordpress for free. Select your domain name, admin e-mail and blog title. You can then launch wordpress and start writing blog posts.

In the next article, we would be discussing the layouts and page developing in the newly created blog along with its menu structure.


So with about 80$, few hours of homework and a couple of hours of setting up domain, hosting and wordpress, we are ready to write an article.

For the record, this is my first article on blog and if I can write articles, so can you.