Anybody starting a blog with monetization in sight should know about adsense. In this article, I will try to cover the basics which I learned during my journey.
What is Adsense?
Adsense is a mechanism of Google that allows us to show relevant ads on a website.
Basically adsense gives you money for putting ads on your site. The type and colour of the ads can be chosen by us. Whether ads are seen or clicked, you receive money.
All you need to do is place a few lines of code on your site and adsense will start showing ads.
But prior to that, we need to sign up for adsense account which will go for Google’s approval.
Prerequisites for getting Adsense approval:
Site should have all useful pages like about us, Contact, Policy disclaimer.
It should have at least 25 to 30 original blog posts of over 600 words.
It is said that in some countries like India and China, it is required to have at least 6 months old site but there are many people who claim to have got approval within 1 month as well. But to be on safe side, one should seek approval after 3 months and posting over 30 posts.
Domain specific E-mail address and premium theme can also help the cause though they are not mandatory at all.
On what factors does adsense earning depend?
It depends mainly on your area of writing which is usually referred as Niche in blogging industry. The richer your niche, more you will be paid. Eg. A blogger reviewing sports car will certainly earn more per view then a blogger explaining cooking.
It also depends on traffic sources like whether it is coming from social media or search engines.
It depends on the country from which your traffic is coming. Eg. Visitors of US, UK would give you better rate than visitors from developing nations like India, China or Srilanka.
It also depends on selection of words in each post.
Impact of Keyword research:
As we discussed, adsense earning also depends on selection of words in our posts. For that, bloggers generally do keyword research. For that, you can also use a tool called Semrush. But it is a paid tool and you should use it only when you have faith in yourself that you will be receiving more than your investment in it. Basically, there are few keywords which rank higher, drive more traffic and help you getting more money.
Type of Adsense Ads:
Basic Content Ad units: They can be either Text ads and display ads. One can also use combined Text & Display ads which is generally preferred.
Link Ads: They are advertisements in form of links which when clicked by a visitor, he will reach landing page of advertiser.
Banner Ads: They are medium to large rectangle ads usually appearing at top of a website.
Anchor Ads: For mobile ads, they stick to edge of user’s screen and can be dismissed.
Vignette Ads: For mobile ads, it is shown when user leaves the site.
Is Adsense a way of making quick money?
It is certainly not a quick way of making money in days or even weeks.
It is a long process and initially for first 1000 subscribers also, payment received would be very less. It helps only when you have very large number of subscribers and visitors to your blog. It is certainly not a quick way of making money but in a long run, it is certainly worth it.
Hope the article helps!